– Defining the social business roadmap with a strategy for marketing, product & customer experience.
– Create the social strategy co-coordinating with stakeholders across the company to ensure its effectiveness and ensure adoption of relevant social media techniques into the corporate culture and into all the company's products & services.
– Source and manage relationships with social monitoring platform partners to support and develop commercial opportunities.
– Act as the advocate of social business integration within company, influencing overall site and business strategies.
– Monitor the competitors and be aware of market changes and development.
– Research and understand impact of new social digital tools on leadership and innovation.
– Setting guidelines and process to protect the bank as well as collect data for meaningful analytics.
– Evangelize a new initiatives
– Measure and report ROI
– Develop a strategy and plan
– Lead & execute a formalized plan
– Monitor competitors and brands
– Manage a team
– Work with agencies
– Work with internal stakeholders
– Manager a budget
– Create internal education & training
– Implement policies & processes.
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